DESIGNER

CREATOR

Photo of Felicia sitting with disco ball pumokin, looking to the side wearing glasses

UNICORN

I'm Felicia.

I am a lifelong creator. A multidisciplinary designer with nearly two decades of experience building brands, systems, and creative work that actually works. My background spans in-house retail, branding, fine art, and creative operations. I don’t just design things to look good. I design with intention, strategy, and follow-through.

I’ve never fit neatly into a single role, and that’s always been my strength. I think across disciplines, move easily between concept and execution, and understand how creative decisions ripple through real businesses. From identity systems to campaigns and environments, I bring clarity, momentum, and a point of view.

I don’t just execute creative work. I take ownership of decisions, systems, and outcomes, making sure ideas move from concept to reality with clarity and care.

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If You’re Looking for More Than a Designer

You’re here because you’re looking for someone who can think beyond the brief. Someone who understands not just design, but how design functions inside real teams, timelines, and constraints.

I work at the intersection of design, strategy, systems, and execution. That means I see the whole picture, ask better questions, and build work that holds up in the real world. I’m drawn to collaborative, strategy-driven environments where ideas are challenged, refined, and carried through with care.

This site is a living record of how I think, what I build, and how I approach creative work. If you value clarity, creative leadership, and design that’s as thoughtful as it is bold, you’re in the right place.

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