A record of ideas, questions, and observations shaped through real work.
What The Cracker Barrel Rebrand Teaches Us About Public Perception
I know this isn’t new news but one of the main points of having this blog is to talk about stuff like this. So, if you didn’t already know… Recently, Cracker Barrel attempted a rebrand. Not a total transformation, but a refresh meant to bring the company closer to today’s audience. And the internet lost its damn mind.
This was more than a launch.
It was honestly pretty terrifying BUT:
It’s a resurrection. A reclamation. My creative self finally stepping back into the light.
This site began as a portfolio refresh. A “check the box” project. But like most things in my life, it evolved into something more:
A safe space. A creative archive. A visual diary. A resurrected version of myself, unburied and no longer afraid to be seen.
“Start Here”
It’s 2025… why a blog NOW?
Because for a long time, I wasn’t saying anything at all… I allowed others to squash my voice.
Burnout swallowed my creative voice.
2025 was the year I’ve started to take it back.
So— Welcome to the beginning… or maybe more accurately a continuation