This was more than a launch.

It was honestly pretty terrifying BUT:

It’s a resurrection.

A reclamation.

My creative self finally stepping back into the light.

This site began as a portfolio refresh. A “check the box” project. But like most things in my life, it evolved into something more:

A safe space. A creative archive. A visual diary. A resurrected version of myself, unburied and no longer afraid to be seen.

I Did Not Just Launching a Site. I Am Allowing Myself Be Found.

What you see now is the result of a year of deep work. Internally and externally. I’ve branded myself now, twice. Built every section by hand. Wrestled with doubt. And I’ve come out the other side with something that feels fully mine. Is it perfect? No. But it’s real. And it’s me. Strategic. Soulful. A little gritty. A little glam. And completely unapologetic.

This isn’t just a place to showcase what I do.

It’s where I show who I am — without the pressure to polish every pixel of the process. After canvassing TONS of other designer portfolios, that is EXACTLY what is missing. Who are you? Who am I? I know who I am. And since you’re here that means you want to know who I am too.

From Frozen to Flow: Reentering the Creative Conversation

Over the last few months, I’ve slowly been learning to put myself back out there. One First Friday at a time (thanks Mike).

In early September, I wandered into Old City, Philadelphia for First Friday’s and it felt electric. The galleries were full. The streets were buzzing. And something in me lit up. An artist named Thomas Ascott stopped me in my tracks. His work brought me back to a doodle I used to draw religiously. That sketch even inspired one of my last paintings before I put my brushes down for years. And seeing Ascott’s work felt like creative déjà vu… like meeting an old part of myself in a new context. That night reminded me: I belong in these rooms. Even if I don’t always know what to say. This is exactly what I was working towards before I lost my way.

Just a few months ago, I totally froze when asked about my work, a missed an opportunity I now know I could’ve handled differently. But this time, I showed up. I stayed in the conversation. I took down a number. It wasn’t slick, but it was something. And I’m proud of that.

Inktober Is My 2nd Reentry

Starting in October, I’m taking on Inktober: a daily challenge to draw and reconnect with my creativity in small, meaningful ways. Not to be perfect. Not for performance. But as a practice of resurrection. After months of being head-down on this site, full-time work, and everything in between, I’m ready to unearth what’s been buried.

Inktober will be a visual extension of this post.

A creative coming home.

And a way to hold myself accountable to not just launching — but continuing.

This Is Just the Beginning

The whole point that I am driving home is: I’m not here to be just another designer in your inbox. I want me to land there.
The unicorn.
The multi-hyphenate.
The builder.
The one who lives on the creative freeway.

I’m reminding the world while also reminding myself.

This site is a declaration.
This post is a reintroduction.
And October? That’s where the story continues.

Want to follow my Inktober journey?

I’ll be posting sketches, thoughts, and messy moments on Instagram so make sure to go find my GET SOCIAL WITH ME and hit that follow button.

Because this isn’t just a brand.

It’s a body of work. And I’m finally giving it room to grow.

Felicia Sullivan

Multidisciplinary graphic designer with 19 years of experience in branding, packaging, print, and environmental design. I lead creative projects from concept to execution: blending strategy, storytelling, and hands-on design. From private label systems to full-scale campaigns, I bring clarity, flexibility, and collaboration to everything I do. Strong in project management, photography, signage systems, and team leadership.

https://felicia-sullivan.com
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